Diamond’s sales numbers are in, and, shockingly DC absolutely destroyed Marvel and the rest of the industry in both dollar and unit share, with 40% in one and 45% in the other, compared to Marvel’s 28% and 29%. Despite Marvel’s Infinity and Battle of the Atom being very popular crossover event books and tie-ins making a strong showing in the top ten, neither they or the rest could compete with the demand for DC’s 52 villains variant covers combined with a speculative bubble created by shortages.
Why is this shocking? Because coming into this event there was a lot of hype about it, that much can’t be denied. Yet not even halfway through this month you would have fans already bored of this and wanting the month to be over and done so that their favorite books can get back on track. You’d think at this point they would have started to lose numbers, but that was not the case. They pulled through until the very end proving that something different can provide big results. The best guess is that even if readers weren’t buying it to read, it was more than likely something they found collectible, that is the biggest benefit of having 3D covers.
Now why some may look at this as a bad thing is because while the month was indeed successful, it is cause for something like this to be more occurring. Maybe not another villains month, but something with the same concept which readers may worry about. It’s a good idea, but when it distracts from the main progression of a story, views of it will be split.
Either way congrats to DC for pulling through.
PUBLISHER MARKET SHARES
|RETAIL MARKET SHARE|
|DARK HORSE COMICS||4.76%|
|OTHER NON-TOP 10||3.31%|
TOP 10 COMIC BOOKS
|1||FOREVER EVIL #1||$3.99||JUL130149-M||DC|
|4||X-MEN:BATTLEOF ATOM #1||$3.99||JUL130658-M||MAR|
|5||BATMAN #23.1: THE JOKER||$3.99||JUL130185||DC|
|6||BATMAN #23.2: THE RIDDLER||$3.99||JUL130186||DC|
|7||MIGHTY AVENGERS #1||$3.99||JUL130582-M||MAR|
|8||BATMAN #23.4: BANE||$3.99||JUL130188||DC|
|10||BATMAN #23.3: THE PENGUIN||$3.99||JUL130187||DC|